Digital media consultant and Ph.D. in communication.
Caio Túlio Costa (born in 1954) is an internet pioneer in Brazil, executive in internet industry, journalist, teacher of journalism and Ph.D. in Communication by the University of São Paulo and Founder of Torabit, a digital monitoring platform.
Professor at ESPM-SP, Caio Tulio was Visiting Research Fellow at Columbia University Graduate School of Journalism in New York during fall 2013.
At Columbia University, Caio Tulio developed research in order to map the possible business models for the communications industry in the digital age. Caio Tulio wrote a report about the research: “A Business Model for Digital Journalism: How Newspapers should Embrace Technology, Social and Value Added Services”.
Caio Tulio integrates the boards of Fundação Padre Anchieta (TV Cultura-SP); Transparency Brazil; Revista Pesquisa FAPESP and the Journalism Magazine of ESPM/Columbia University.
He worked during 21 years for the newspaper Folha de S.Paulo where he was editor, managing editor, foreign correspondent in Paris (France) and creator of Revista da Folha (a newspaper magazine). He was also chosen to be the first ombudsman of the Brazilian press.
In the same communication group Caio Túlio founded in 1996 Universe Online, UOL, the first simultaneously big portal and internet provider in Latin America which he was the Chief Operating Officer during the seven first years.
When he left UOL at the end of 2002, Caio Túlio presided the Semco Foundation, founded by Ricardo Semler (author of Maverick – Warner Books) which helped create the Institute DNA Brazil, center of studies focused on the strategic issues of Brazil and worked with Lumiar School, a innovative experience in Brazilian education.
At the same time, he begun to given lessons on Journalistic Ethics at the Faculdade Cásper Líbero, in Sâo Paulo, whose course was the basis for his Ph.D. at the University of São Paulo´s Escola de Comunicações e Artes – a school for communications and arts.
In May 2006 he assumed the presidency of Internet Group, internet arm of Brasil Telecom, a big Brazilian Telco, which brings together the portals and internet providers’ iG, iBest and BrTurbo. He left the company when the Brazilian telecommunication group Oi takes it´s control in 2009. After, from March to August in the same year, worked for Oi in a consultancy for digital converged media platform.
In June 2008 Caio Túlio defended his doctoral thesis at USP and became Doctor of Science Communication. The work deals with ethics in journalism, both in its form as traditional media as the new media: Provisory Moral – Ethics and journalism: from genesis to new media.
In 2010 and again in 2014 Caio Tulio coordinated the digital area of Marina Silva campaigns for the presidency of Brazil. In 2011, he also served as the chairman of Phorm company in Brazil. Between March 2012 and August 2014 was the director of the Digital Strategy Committee of the National Association of Newspapers (ANJ), Brazil. From 2011 to 2014 Caio Tulio was partner of MVL Communicatiom, PR firm’s Attitude Global Group.
He also has four books published, all in portuguese: Ethics, journalism and new media – a provisory moral (Zahar, 2009), What is Anarchism (Brasiliense, 1981), Cale-se (A Girafa, 2003) and Ombudsman – The watch of Pascal (Geração Editorial, 2006).
Caio Túlio also gave lessons of journalism in the Department of Journalism of the Pontifícia Universidade Católica of São Paulo and in the journalism post-graduate program of ECA-USP.